Ethical Norms for Marketing

Marketers must do no harm. This means doing work for which they are appropriately trained or experienced so that they can actively add value to their organizations and customers. It also means adhering to all applicable laws and regulations and embodying high ethical standards in the choices they make.

Marketers must foster trust in the marketing system. This means that products are appropriate for their intended and promoted uses. It requires that marketing communications about goods and services are not intentionally deceptive or misleading. It suggests building relationships that provide for the equitable adjustment and/or redress of customer grievances. It implies striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process.

Marketers must embrace, communicate and practice the fundamental ethical values that will improve consumer confidence in the integrity of the marketing exchange system. These basic values are intentionally aspirational and include honesty, responsibility, fairness, respect, openness and citizenship.

American Marketing Association
http://www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx

Lean Management and Head Count Reduction

Don't bring in lean management to reduce head count in financial crisis periods.

Duing financial crisis, the best approach is to deal with any necessary headcount reductions first and then try lean methods.

James P Womack
Lean Enterprise Institute

In an interview in Mint, Campaign, 25 August 2008

Produce Good Managers

You have to produce good managers before you can produce good products.

James P Womack
Lean Management Institute

Interview published in Mint Campaign, 25 August 2008

Core Competence

A core competence is a combination of complementary skills and knowledge bases embedded in a group, or team, that results in the ability to execute one or more, critical processes to world-class standard.

Kevin P. Coyne, Stephen J.D. Hall, and Patricia Gorman Clifford, “Is Your Core Competence A Mirage”, The McKinsey Quarterly, Number 1, 1997.

Lean Thinking

What is the starting point of becoming lean?

The starting point is to acquire a completely new perception of what is value, and what is waste. I don't like the word waste because it is not horrible enough. I use the Japanese word muda. Muda sounds awful. You don't want muda. You need to acquire a new set of glasses-I call them muda glasses-that allows you to see all the way.


Daniel T. Jones, Author of the book, Lean Thinking,1996

In an interview published in Business Today (India), December 7-21, 1997, p.98.

Moral Common Sense

A. Avoid harming others
B. Respect the rights of others
C. Do not lie or cheat
D. Keep promises and contracts
E. Obey the law
F. Prevent harm to others
g. Help those in need
H. Be fair
I. Reinforce these imperatives in others

K.E. Goodpaster
Ethics in Management
Harvard Business School Press
1984
P.6


Discussed in the article "Corporate Ethics and International Business: Some Basic Issues - Part I" by Klaus M. Leisinger, Novartis Foundation for Sustainable Development, Hong Kong, June 2nd, 1994.

Dark Side of the MBA culture

"The "dark side" of the MBA culture is the attitude that demands bending the rules"

says Santa Clara's Hanson, who taught ethics at Stanford -- where, incidentally, one of the Enron board members, Robert Jaedicke was B-school dean from 1983 to 1990.

Article
Where Can Execs Learn Ethics?
Business Week Online
13 June 2002

http://www.businessweek.com/bwdaily/dnflash/jun2002/nf20020613_6153.htm