By personality, we mean a person’s distinguishing psychological characteristics that lead to relatively consistent and enduring responses to his or her environment.
Personality is usually described in terms of such traits as self-confidence, dominance, autonomy, deference, sociability, defensiveness, and adaptability.
Philip Kotler
Showing posts with label Consumer behavior. Show all posts
Showing posts with label Consumer behavior. Show all posts
Thursday, July 24, 2008
Major factors influencing buying behavior
Cultural factors
Culture
Subculture
Social class
Social factors
Reference groups
Family
Roles and statuses
Personal factors
Age and status in the life cycle
Occupation
Economic circumstances
Lifestyle
Personality and self-concept
Psychological factors
Motivation
Perception
Learning
Beliefs and attitudes
Philip Kotler
Culture
Subculture
Social class
Social factors
Reference groups
Family
Roles and statuses
Personal factors
Age and status in the life cycle
Occupation
Economic circumstances
Lifestyle
Personality and self-concept
Psychological factors
Motivation
Perception
Learning
Beliefs and attitudes
Philip Kotler
Wednesday, July 2, 2008
Generational Memory and Related Actions
The Next 20 Years: How Customer and Workforce Attitudes Will Evolve.
By: Howe, Neil, Strauss, William,
Harvard Business Review,
July/August 2007, Vol. 85, Issue 7/8
Generations are among the most powerful forces in history. Tracking their march through time lends order -- and even a measure of predictability -- to long-term trends
Generations among US identified by the authors
The GI Generation (born 1901-1924, now age 83-106)
The Silent Generation (born 1925-1942, now age 65-82)
The Boom Generation (born 1943-1960, now age 47-64)
Generation X (born 1961-1981, now age 26-46)
The Millennial Generation (born 1982 to roughly 2005, now age 25 or younger)
The Homeland Generation (born roughly 2005-2025)
The Midlife of Generation Xers
Gen Xers will retain their reputation for alienation and disaffection as they enter their fifties -- meaning that the midlife age bracket of American society will no longer be associated with moral authority but, rather, with toughness, grittiness, and practicality.
More than people of other generations, Gen Xers will deflect a generational identity, thinking of themselves as not Boomers and not Millennials rather than as Generation X.
Having had so many choices and taken so many risks in their youth, they will feel like Generation Exhausted.
Xers entering midlife will veer in the opposite direction, searching for greater security in their families and jobs and for a steady anchor in their communities.
As they fill the ranks of midlife consumers, Gen Xers will continue to evaluate products in terms of their efficiency, convenience, and mass customization. Houses, cars, and computers will be produced for and advertised to individual consumers.
As business leaders, Gen Xers will be more effective at pushing efficiency and innovation than any other generation in memory.
Neil Howe (howe@lifecourse.com) and William Strauss (strauss@lifecourse.com) are the authors of Generations: The History of America's Future, 1584 to 2069 (1991), The Fourth Turning: An American Prophecy (1997), and Millennials Rising: The Next Great Generation (2000), among other books, and are the founding partners of LifeCourse Associates, a publishing, speaking, and consulting company in Great Falls, Virginia. Visit hbr.org for additional analysis by the authors regarding how current generations will rise to a national crisis.
By: Howe, Neil, Strauss, William,
Harvard Business Review,
July/August 2007, Vol. 85, Issue 7/8
Generations are among the most powerful forces in history. Tracking their march through time lends order -- and even a measure of predictability -- to long-term trends
Generations among US identified by the authors
The GI Generation (born 1901-1924, now age 83-106)
The Silent Generation (born 1925-1942, now age 65-82)
The Boom Generation (born 1943-1960, now age 47-64)
Generation X (born 1961-1981, now age 26-46)
The Millennial Generation (born 1982 to roughly 2005, now age 25 or younger)
The Homeland Generation (born roughly 2005-2025)
The Midlife of Generation Xers
Gen Xers will retain their reputation for alienation and disaffection as they enter their fifties -- meaning that the midlife age bracket of American society will no longer be associated with moral authority but, rather, with toughness, grittiness, and practicality.
More than people of other generations, Gen Xers will deflect a generational identity, thinking of themselves as not Boomers and not Millennials rather than as Generation X.
Having had so many choices and taken so many risks in their youth, they will feel like Generation Exhausted.
Xers entering midlife will veer in the opposite direction, searching for greater security in their families and jobs and for a steady anchor in their communities.
As they fill the ranks of midlife consumers, Gen Xers will continue to evaluate products in terms of their efficiency, convenience, and mass customization. Houses, cars, and computers will be produced for and advertised to individual consumers.
As business leaders, Gen Xers will be more effective at pushing efficiency and innovation than any other generation in memory.
Neil Howe (howe@lifecourse.com) and William Strauss (strauss@lifecourse.com) are the authors of Generations: The History of America's Future, 1584 to 2069 (1991), The Fourth Turning: An American Prophecy (1997), and Millennials Rising: The Next Great Generation (2000), among other books, and are the founding partners of LifeCourse Associates, a publishing, speaking, and consulting company in Great Falls, Virginia. Visit hbr.org for additional analysis by the authors regarding how current generations will rise to a national crisis.
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