Thursday, July 11, 2013

Building Reputation Points

Experts at Wharton say the success of a corporte reputation reclamation project depends on the company's image when a crisis hits.

Thomas Donaldson, Wharton Professor of legal studies and business ethics says "The starting point matters a lot. The old saying that a reputation takes years to accumulate, but can be destroyed overnight, is only half true. If you have a good reputation, you are given the benefit of doubt. If a company has a bad reputation, it gets the detriment of the doubt."

From an Article form knowledge@Wharton, 2007
Reprinted in Corporate Dossier, Economic Times, India,as
Can't Run, Can't Hide
5 October 2007

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