WITH FRIENDS LIKE THESE.
By: Yoffie, David B., Kwak, Mary,
Harvard Business Review,
Sep2006, Vol. 84, Issue 9
While in-depth analysis of competitors and suppliers is de rigueur in formulating strategy, surprisingly few companies pay much attention to firms that sell complementary products and services
The first step in managing complementors is to develop a deep understanding of their economics, their strategies and goals, their existing capabilities, their incentives for cooperation, and any potential areas of conflict.