Kotler - Trends in Marketing

1. A growing emphasis on quality, value, and customer satisfaction.
2. A growing emphasis on relationship building and customer retention.
3. A growing emphasis on managing business processes and integrating business functions.
4. A growing emphasis on global thinking and local market planning.
5. A growing emphasis on building strategic alliances and networks.
6. A growing emphasis on direct and online marketing.
7. A growing emphasis on services marketing.
8. A growing emphasis on high-tech industries
9. A growing emphasis on ethical marketing behavior


Philip Kotler (Marketing Management, 9th Edition)