Customer Relations
HBR Case Study: How Low Will You Go?
Mary Edie Mobley and
John Humphreys
With commentary by John Brown,
Katherine Frank, Das Narayandas,
and Denise Rousseau
April
Reprint R0604A, Reprint Case
only R0604X, Reprint
Commentary only R0604Z
What B2B Customers Really Expect
Philip Kreindler and
Gopal Rajguru
Forethought, April
Reprint F0604G
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