Thursday, July 17, 2008

HBR Case Study on Market Research - July-August 2008

The Sure Thing That Flopped.
By: Zaltman, Gerald, Zaltman, Lindsay, Sturgess, Donna J., Lee, Alex, Fujikawa, Yoshinori, Carbone, Lewis,
Harvard Business Review,
Jul-Aug 2008, Vol. 86, Issue 7/8

All the market research said that TF's NextStage stores couldn't miss. What went wrong?

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