Look to Your Front Line for the Future.
By: Lévy, Maurice,
Harvard Business Review,
JulY/AugUST 2007, Vol. 85, Issue 7/8
BUILDING THE FUTURE is really about building the present. Yes, you must be able to see where you want to go, but you will never get there if you spend too much time only looking toward it. Instead, the decisions you make and the people you work with today are what will get you to where you need to be -- never lose touch with them. And to build the present, a business leader must be careful to stay close to the front line -- the people who deal with your customers and markets.
MAURICE LÉVY is the chairman and CEO of Publicis Groupe, the world's fourth largest advertising group, based in Paris.