Preparing for the Perfect Product Launch.
By: Hackett, James P.,
Harvard Business Review,
April 2007, Vol. 85, Issue 4
Point of view. Roger Enrico, former CEO of PepsiCo, once declared that "Leadership is having a point of view." To me, a point of view is a conviction and a concrete mission. The point of view is not only more believable after a thorough think phase, but the chosen option is less controversial. The point of view also assures critical closure of debate.
James P. Hackett (jhackett@steelcase.com) is the president and CEO of Steelcase, in Grand Rapids, Michigan.
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