Monday, July 7, 2008

Good Money After Bad? HBR Case Study

Good Money After Bad?
By: Mullins, John W., Farneti, Ivan, Hassan, Fred, Johnson, Robert M., Zott, Christoph,
Harvard Business Review,
Mar2007, Vol. 85, Issue 3

Jack Brandon's initial idea has not panned out, and the cash is nearly gone. But he's got a new plan. Will you back him a second time?

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